Marketing definitions

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Brand Safety

Brand safety is defined as keeping a brand’s reputation safe when they advertise online. In practice, this means avoiding placing ads next to inappropriate content.

Sources: Wikipedia, Google, Adhawk, IAB.net and fma Digital. vianederland.nl https://www.dimaq.gr/sites/default/files/dimaq_glossary.pdf http://www.theglobaltvgroup.com/wp-content/uploads/2020/09/gtvg_tv_glossary.pdf