Information about consumers that includes, but is not limited to, buying behaviour, personal interests or psychographics. Data can be owned by an advertiser or sourced from external providers.

All charges for the provision and use of data in any form will be charged at net cost to Client after subtraction of all discounts and commissions received by the Agency from the Advertising Media Group Companies or Consortium or any third party such as technology suppliers and data providers. The requirement for Fair Share Obligations between the Agency and the Client may be waived if the Agency declares the arrangement under the Annual Benefit Statement and the Client agrees that it is a commercially acceptable arrangement concluded at arm’s length pricing.

A data layer is built to ensure data collection is detailed and consistent across all pages of a site, greatly aiding tag management.

A Data Management Platform collects, segments, analyses and distributes user data. It is typically integrated with multiple ad technologies and acts as a single customer view for marketers.

CRM data is data collected by a business to manage the relationship with their customers. It is rich data that can also be used in advertising.

First party data is company-owned data about consumers that is collected by companies through their interactions with consumers.

Second Party Data is basically first party data that advertisers have purchased directly from the source.

Information about consumer behaviour that is collected and aggregated by third party providers, such as Experian, Quantium or Acxiom, that is available to any party to buy.