Marketing definitions

Search Results for: impressions

Impressions (Imps.)

A core performance metric that tells you how many times your ad has been shown/ displayed.

Cost-per-thousand Impressions (CPM)

The price you pay Google every time your Display ad sees 1,000 impressions.

Measurable impressions

Impressions that can be measured for viewability. Not all ads served can actually be measured for viewability. This is because some ad environments can prevent measurement technology from accessing the information needed.