{"id":664,"date":"2019-04-03T14:04:39","date_gmt":"2019-04-03T12:04:39","guid":{"rendered":"http:\/\/fmabelgiumbe2830.hosting-cluster.nl\/en\/?page_id=664"},"modified":"2021-02-25T12:47:52","modified_gmt":"2021-02-25T11:47:52","slug":"financial-assessment","status":"publish","type":"page","link":"https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/","title":{"rendered":"Financial Assessment"},"content":{"rendered":"\n\t<section class=\"section dark\" id=\"section_1925765400\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1560\" src=\"https:\/\/fmabelgium.be\/en\/wp-content\/uploads\/sites\/4\/golden-gate.jpg\" class=\"bg attachment- size-\" alt=\"golden-gate\" \/>\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse align-left\" style=\"max-width:1144px\" id=\"row-607540818\">\n\n\t<div id=\"col-1532214680\" class=\"col medium-9 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #fa\" data-bullet=\"true\" data-link=\"#fa\" data-title=\"financial assessment\"><a name=\"fa\"><\/a><\/span>\n<h1>Financial Assessment<\/h1>\n<p><strong>The\u00a0<span class=\"vetgrijs\">financial assessment<\/span>\u00a0provides answers to all transparency problems that advertisers face. These transparency problems result from outsourcing various tasks to an external agency. Not only will the\u00a0<span class=\"vetgrijs\">financial cash flows<\/span>\u00a0with their various discounts be fully analysed, but the\u00a0<span class=\"vetgrijs\">work processes<\/span>, the\u00a0<span class=\"vetgrijs\">overall performance<\/span>\u00a0of the agency,\u00a0<span class=\"vetgrijs\">compliance with the current contract<\/span>\u00a0as well as a clear\u00a0<span class=\"vetgrijs\">profitability analysis<\/span>\u00a0(what does the agency earn from me as a customer?) will also be included in the audit.<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1532214680 > .col-inner {\n  padding: 2vw 4vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\" style=\"max-width:1144px\" id=\"row-679723691\">\n\n\t<div id=\"col-1510859495\" class=\"col vertical medium-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-872822546\">\n\n\t<div id=\"col-996139637\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Method<\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-996139637 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1510859495 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-689552112\" class=\"col medium-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-1203406653\">\n\n\t<div id=\"col-1536889453\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>An\u00a0<span class=\"vetgrijs\">fma assessment<\/span>\u00a0can be carried out for all marketing communication agencies (e.g. media, advertising, digital, PR agencies, etc.). It is not an assessment of the front cover of the story, but a\u00a0<span class=\"vetgrijs\">full and detailed analysis<\/span>\u00a0of what is going on behind the scenes\u2014what is known as the\u00a0<span class=\"vetgrijs\">back office<\/span>.<\/p>\n<p>In other words, for a\u00a0<span class=\"vetgrijs\">creative agency<\/span>, the fma audit will not make any statements or judgements about the strength of the creation. What we will do is thoroughly review the job cards, timesheets, invoicing, fees, the agency&#8217;s purchases from third parties, mandates, etc.<\/p>\n<p><span class=\"vetgrijs\">Everything that is based on facts and figures will be audited<\/span>. We use a number of documents to carry out this review, such as contracts, budgets, and sales and purchasing invoices, for example, but also simple e-mails between parties.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1536889453 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-642410169\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Using this information we can make some clear statements! In the case of a media agency, fma does not assess the quality of the media plan. We will not tell you whether radio was the right choice or not. But we will audit the agreements made, to check whether the\u00a0<span class=\"vetgrijs\">media agency<\/span>\u00a0complies with the current contract and agreements, underlying contracts, remuneration, invoicing, timesheets, agreed discounts, etc.<\/p>\n<p>The same applies for all other marketing organisations that fma audits: social and other digital agencies, below-the-line agencies, and many others.<\/p>\n<p><strong>More interest?<\/strong><\/p>\n<a href=\"mailto:geert@fmabelgium.be\" class=\"button primary is-primary\" >\n\t\t<span>click here and send us an email<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-642410169 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-689552112 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1925765400 {\n  padding-top: 4vw;\n  padding-bottom: 4vw;\n}\n#section_1925765400 .section-bg-overlay {\n  background-color: rgba(0, 0, 0, 0.68);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1979709612\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse\" style=\"max-width:1144px\" id=\"row-1260819266\">\n\n\t<div id=\"col-643571093\" class=\"col vertical medium-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-1961790678\">\n\n\t<div id=\"col-811414123\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Pattern<\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-811414123 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-643571093 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1864647264\" class=\"col medium-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #pattern\" data-bullet=\"true\" data-link=\"#pattern\" data-title=\"Pattern\"><a name=\"pattern\"><\/a><\/span>\n<div class=\"row row-collapse\"  id=\"row-1162866761\">\n\n\t<div id=\"col-975116375\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Every financial assessment has the same pattern\u2014three chapters that cover everything, namely:<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-975116375 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-271297783\">\n\n\t<div id=\"col-353121028\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #cpa\" data-bullet=\"false\" data-link=\"#cpa\" data-title=\"The contract and process audit\"><a name=\"cpa\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>This part analyses all processes and there is a detailed analysis of contracts (with agency and operators\/publishers).<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-353121028 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-4176175\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #ia\" data-bullet=\"false\" data-link=\"#ia\" data-title=\"The Invoice audit\"><a name=\"ia\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>In this part, all invoices are verified. In addition, the payment behaviour of the parties is checked.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-4176175 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-625717081\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-625717081 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse\"  id=\"row-1526380481\">\n\n\t<div id=\"col-23641063\" class=\"col medium-9 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #ra\" data-bullet=\"false\" data-link=\"#ra\" data-title=\"The remuneration audit\"><a name=\"ra\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>This part involves an analysis and audit of all aspects of the remuneration in terms of correctness and completeness: commission, fee, AVBs, KPIs, assorted commissions and other credits, etc. The remuneration audit also includes a detailed review, audit and control of all costs billed by the agency with a clear answer to the question: am I overpaying my agency? In addition, there is a thorough audit of the hours billed by the agency, using time sheets, including the team composition. Changes in the team are looked at and inefficiencies are revealed.<\/p>\n<p><strong>In short, fma\u2019s financial assessment not only provides clear insight into the performance of a media and\/or marketing agency, but also gives clear answers to questions about transparency and compliance coming from controlling, procurement, legal and finance departments!<\/strong><\/p>\n<a href=\"\/en\/our-services\/\" class=\"button primary is-link lowercase\" >\n\t<i class=\"icon-angle-left\" aria-hidden=\"true\"><\/i>\t<span>Back to our services<\/span>\n\t<\/a>\n\n<a href=\"mailto:geert@fmabelgium.be\" class=\"button primary is-primary lowercase\" >\n\t\t<span>Send us an email<\/span>\n\t<i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-23641063 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1864647264 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1979709612 {\n  padding-top: 8vw;\n  padding-bottom: 8vw;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":636,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-664","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Financial Assessment - fma English<\/title>\n<meta name=\"description\" content=\"The financial assessment provides answers to all the transparency issues that an advertiser faces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Financial Assessment - fma English\" \/>\n<meta property=\"og:description\" content=\"The financial assessment provides answers to all the transparency issues that an advertiser faces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/\" \/>\n<meta property=\"og:site_name\" content=\"fma English\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-25T11:47:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/our-services\\\/financial-assessment\\\/\",\"url\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/our-services\\\/financial-assessment\\\/\",\"name\":\"Financial Assessment - fma English\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/#website\"},\"datePublished\":\"2019-04-03T12:04:39+00:00\",\"dateModified\":\"2021-02-25T11:47:52+00:00\",\"description\":\"The financial assessment provides answers to all the transparency issues that an advertiser faces.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/our-services\\\/financial-assessment\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fmabelgium.be\\\/en\\\/our-services\\\/financial-assessment\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/our-services\\\/financial-assessment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our services\",\"item\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/our-services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Financial Assessment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/\",\"name\":\"fma English\",\"description\":\"Uw kritische media- en marketingpartner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Financial Assessment - fma English","description":"The financial assessment provides answers to all the transparency issues that an advertiser faces.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/","og_locale":"en_GB","og_type":"article","og_title":"Financial Assessment - fma English","og_description":"The financial assessment provides answers to all the transparency issues that an advertiser faces.","og_url":"https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/","og_site_name":"fma English","article_modified_time":"2021-02-25T11:47:52+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/","url":"https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/","name":"Financial Assessment - fma English","isPartOf":{"@id":"https:\/\/fmabelgium.be\/en\/#website"},"datePublished":"2019-04-03T12:04:39+00:00","dateModified":"2021-02-25T11:47:52+00:00","description":"The financial assessment provides answers to all the transparency issues that an advertiser faces.","breadcrumb":{"@id":"https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fmabelgium.be\/en\/our-services\/financial-assessment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fmabelgium.be\/en\/"},{"@type":"ListItem","position":2,"name":"Our services","item":"https:\/\/fmabelgium.be\/en\/our-services\/"},{"@type":"ListItem","position":3,"name":"Financial Assessment"}]},{"@type":"WebSite","@id":"https:\/\/fmabelgium.be\/en\/#website","url":"https:\/\/fmabelgium.be\/en\/","name":"fma English","description":"Uw kritische media- en marketingpartner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fmabelgium.be\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/fmabelgium.be\/en\/wp-json\/wp\/v2\/pages\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fmabelgium.be\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fmabelgium.be\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fmabelgium.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fmabelgium.be\/en\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":36,"href":"https:\/\/fmabelgium.be\/en\/wp-json\/wp\/v2\/pages\/664\/revisions"}],"predecessor-version":[{"id":870,"href":"https:\/\/fmabelgium.be\/en\/wp-json\/wp\/v2\/pages\/664\/revisions\/870"}],"up":[{"embeddable":true,"href":"https:\/\/fmabelgium.be\/en\/wp-json\/wp\/v2\/pages\/636"}],"wp:attachment":[{"href":"https:\/\/fmabelgium.be\/en\/wp-json\/wp\/v2\/media?parent=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}