{"id":704,"date":"2019-04-03T15:20:21","date_gmt":"2019-04-03T13:20:21","guid":{"rendered":"http:\/\/fmabelgiumbe2830.hosting-cluster.nl\/en\/?page_id=704"},"modified":"2023-11-07T17:28:45","modified_gmt":"2023-11-07T16:28:45","slug":"media-pitch-counseling","status":"publish","type":"page","link":"https:\/\/fmabelgium.be\/en\/our-services\/media-pitch-counseling\/","title":{"rendered":"Media Pitch Counseling"},"content":{"rendered":"\n\t<section class=\"section dark\" id=\"section_1748310441\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"1000\" src=\"https:\/\/fmabelgium.be\/en\/wp-content\/uploads\/sites\/4\/unsplash18-1-of-5.jpg\" class=\"bg attachment- size-\" alt=\"foto\" \/>\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse align-left\" style=\"max-width:1144px\" id=\"row-1617305122\">\n\n\t<div id=\"col-381263298\" class=\"col medium-9 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #consulting\" data-bullet=\"true\" data-link=\"#consulting\" data-title=\"Consulting\"><a name=\"consulting\"><\/a><\/span>\n<h1>Media Pitch Counseling<\/h1>\n<p><strong>In recent years, fma has become the benchmark for objective, thorough and clear advice regarding media and marketing in Belgium and the Netherlands. Small, medium-sized and large advertisers regularly call on one of\u00a0<span class=\"vetgrijs\">fma&#8217;s specialists<\/span>\u00a0to answer fundamental questions and set the wheels of long-term projects in motion.<\/strong><\/p>\n<p><strong>More interest?<\/strong><\/p>\n<a href=\"mailto:geert@fmabelgium.be\" class=\"button success\" >\n\t\t<span>Click here and send un an email<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-381263298 > .col-inner {\n  padding: 2vw 4vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1748310441 {\n  padding-top: 4vw;\n  padding-bottom: 4vw;\n}\n#section_1748310441 .section-bg-overlay {\n  background-color: rgba(0, 0, 0, 0.68);\n}\n#section_1748310441 .section-bg img {\n  object-position: 29% 48%;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1022686740\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse\" style=\"max-width:1144px\" id=\"row-153478704\">\n\n\t<div id=\"col-1225296866\" class=\"col vertical medium-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-283303578\">\n\n\t<div id=\"col-565675235\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Method<\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-565675235 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1225296866 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-973957362\" class=\"col medium-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-1483686238\">\n\n\t<div id=\"col-1676619343\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>fma can help with the following:<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1676619343 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-173154816\">\n\n\t<div id=\"col-249079704\" class=\"col medium-9 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #smp\" data-bullet=\"true\" data-link=\"#smp\" data-title=\"Support with a media pitch\"><a name=\"smp\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;color:rgb(39, 170, 225);\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"col-md-6\">\n<p>From a technical perspective, supporting a pitch is a highly specialised task. Through its years of experience with this sort of work, fma has not only become the benchmark on the market for supporting media pitches, but also provides a 100% guarantee for a correct result! In an objective and confidential manner, with understanding of the business and in accordance with the needs and wishes of the advertiser, fma helps you to choose the best business partner for your media strategy\/planning and buying. We organise, analyse and advise, but it is the advertiser who decides! Getting support from fma for a pitch removes all burdens on you, as an advertiser. The focus is on the future, and ensuring that you will make the most suitable choice, with the best match for your business at that point in time and in accordance with your strategy! A strict schedule is followed, starting with an analysis of the current situation of the advertiser and the current agency, followed by a number of interviews and developing a methodology, and finally reporting the results of the analyses.<\/p>\n<\/div>\n<div class=\"col-md-6\"><\/div>\n\t<div id=\"gap-1987208145\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1987208145 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-249079704 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-883661238\" class=\"col medium-9 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #kpi\" data-bullet=\"false\" data-link=\"#kpi\" data-title=\"The fma-KPI model\"><a name=\"kpi\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;color:rgb(39, 170, 225);\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>Everything hinges on clear objectives! Every strategy or project, even the simplest projects, can only be judged as successful or not when clear Key Performance Indicators are defined in advance. This is also essential for assessing a media strategy\/planning and buying, and collaborating with a media agency. However, we often come across objectives that are weak, not SMART, or that have simply not been agreed upon. The solution here is the fma KPI model, which we devised ourselves! It delivers a clear, thorough and objective evaluation of the relationship between agency and advertiser. We define qualitative and quantitative criteria, in close collaboration with customer and agency!<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-883661238 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-954131419\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #mcn\" data-bullet=\"false\" data-link=\"#mcn\" data-title=\"Media contract negotiation\"><a name=\"mcn\"><\/a><\/span>\n\t<div id=\"gap-988263479\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-988263479 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;color:rgb(39, 170, 225);\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>As a result of its years of experience, fma is unsurpassed when it comes to judging the strengths and weaknesses of an agency contract. We support the advertiser in providing the correct structure and formulation. fma is better placed than any other company to inform advertisers about pitfalls, market evolutions, specific clauses regarding service provision, transparency, etc.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-954131419 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-212774955\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #tc\" data-bullet=\"false\" data-link=\"#tc\" data-title=\"Training and coaching\"><a name=\"tc\"><\/a><\/span>\n\t<div id=\"gap-161380503\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-161380503 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;color:rgb(39, 170, 225);\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>fma coaches marketing and media staff through various annual sessions at the UBA Academy, but also delivers specific in-house training. Each training session is customised to the customers&#8217; needs.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-212774955 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1030200054\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1030200054 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse\"  id=\"row-848634922\">\n\n\t<div id=\"col-729239493\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<a href=\"\/en\/our-services\/#mpc\" class=\"button success is-link lowercase\" >\n\t<i class=\"icon-angle-left\" aria-hidden=\"true\"><\/i>\t<span>Back to our services<\/span>\n\t<\/a>\n\n<a href=\"mailto:geert@fmabelgium.be\" class=\"button success is-success lowercase\" >\n\t\t<span>Send us an email<\/span>\n\t<i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-973957362 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1022686740 {\n  padding-top: 8vw;\n  padding-bottom: 8vw;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":636,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-704","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Pitch Counseling - fma English<\/title>\n<meta name=\"description\" content=\"Through fma&#039;s years of experience with many media pitch counseling services, fma provides concrete advice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmabelgium.be\/en\/our-services\/media-pitch-counseling\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Pitch Counseling - fma English\" \/>\n<meta property=\"og:description\" content=\"Through fma&#039;s years of experience with many media pitch counseling services, fma provides concrete advice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fmabelgium.be\/en\/our-services\/media-pitch-counseling\/\" \/>\n<meta property=\"og:site_name\" content=\"fma English\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-07T16:28:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/our-services\\\/media-pitch-counseling\\\/\",\"url\":\"https:\\\/\\\/fmabelgium.be\\\/en\\\/our-services\\\/media-pitch-counseling\\\/\",\"name\":\"Media Pitch Counseling - 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