{"id":688,"date":"2019-04-02T16:16:07","date_gmt":"2019-04-02T14:16:07","guid":{"rendered":"http:\/\/fmabelgiumbe2830.hosting-cluster.nl\/fr\/?page_id=688"},"modified":"2021-05-26T14:08:23","modified_gmt":"2021-05-26T12:08:23","slug":"audit-de-performance-numerique","status":"publish","type":"page","link":"https:\/\/fmabelgium.be\/fr\/nos-services\/audit-de-performance-numerique\/","title":{"rendered":"Audit de performance num\u00e9rique"},"content":{"rendered":"\n\t<section class=\"section dark\" id=\"section_1453826790\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1560\" src=\"https:\/\/fmabelgium.be\/fr\/wp-content\/uploads\/sites\/3\/golden-gate.jpg\" class=\"bg attachment- size-\" alt=\"\" \/>\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse align-left\" style=\"max-width:1144px\" id=\"row-2006641830\">\n\n\t<div id=\"col-353441380\" class=\"col medium-9 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #audit-de-performance-numerique\" data-bullet=\"true\" data-link=\"#audit-de-performance-numerique\" data-title=\"Audit de performance num\u00e9rique\"><a name=\"audit-de-performance-numerique\"><\/a><\/span>\n<h1 class=\"section-title text-center\">Audit de performance num\u00e9rique<\/h1>\n<div class=\"col-md-6\">\n<p><strong>Aujourd\u2019hui, tous les annonceurs doivent compter avec le num\u00e9rique. Mais comment savoir si une campagne num\u00e9rique porte ses fruits ? Dois-je allouer un budget plus ou moins important au volet num\u00e9rique ? La recherche est-elle utile ou seul le social fait-il la diff\u00e9rence ? Qu\u2019en est-il du programmatic buying ? Rien ne semble transparent, \u00e0 moins que ? Et cela fonctionne-t-il pour mon entreprise ? Comment am\u00e9liorer et int\u00e9grer nos activit\u00e9s m\u00e9dia num\u00e9riques ? Autant de questions que re\u00e7oit et traite quotidiennement fma. Les sp\u00e9cialistes du marketing doivent d\u00e8s lors absolument r\u00e9aliser des\u00a0<span class=\"vetgrijs\">analyses d\u00e9taill\u00e9es<\/span>, mais surtout lever le voile sur les\u00a0<span class=\"vetgrijs\">r\u00e9sultats concrets<\/span>\u00a0des\u00a0<span class=\"vetgrijs\">diverses branches num\u00e9riques<\/span>. En votre qualit\u00e9 de marketeer, vous ne pouvez d\u00e9crocher le budget interne pour vos projets qu\u2019\u00e0 la condition de fournir des analyses claires, limpides et compl\u00e8tes, et d\u2019avancer des avantages ind\u00e9niables.<\/strong><\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-353441380 > .col-inner {\n  padding: 2vw 4vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\" style=\"max-width:1144px\" id=\"row-133909201\">\n\n\t<div id=\"col-972221553\" class=\"col vertical medium-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-1679649121\">\n\n\t<div id=\"col-1399564693\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>M\u00e9thode de travail<\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1399564693 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-972221553 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1633936575\" class=\"col medium-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-2013837339\">\n\n\t<div id=\"col-757677925\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Avec\u00a0<span class=\"vetgrijs\">l\u2019audit de performance num\u00e9rique (DPA)<\/span>, fma est l\u2019un des rares sur le march\u00e9 \u00e0 poss\u00e9der les connaissances et les comp\u00e9tences n\u00e9cessaires pour aider les annonceurs \u00e0 faire les bons choix.<\/p>\n<p>Un DPA fma identifie les probl\u00e8mes. \u00c0 l\u2019issue d\u2019un audit approfondi, qui ne laisse rien au hasard, nous traduisons les r\u00e9sultats en\u00a0<span class=\"vetgrijs\">actions concr\u00e8tes<\/span>.<\/p>\n<p>Nous restons ensuite \u00e0 vos c\u00f4t\u00e9s pour vous ouvrir les yeux et vous \u00e9viter de faire la sourde oreille, mais une chose est s\u00fbre: le marketing et les m\u00e9dias optent r\u00e9solument pour le num\u00e9rique! Tout doit \u00eatre parfaitement int\u00e9gr\u00e9 aux activit\u00e9s de l\u2019entreprise.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-757677925 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-7051981\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Et vite, car il est crucial d\u2019affiner d\u00e8s aujourd\u2019hui les connaissances, les comp\u00e9tences et le contr\u00f4le en la mati\u00e8re. Nous proc\u00e9dons \u00e0 un audit d\u00e9taill\u00e9 sur la base de 650 crit\u00e8res (!). Notre approche a d\u00e9j\u00e0 largement fait ses preuves pour bon nombre de nos clients.<\/p>\n<p><strong>Envie d&#8217;en savoir plus?<\/strong><\/p>\n<a href=\"mailto:geert@fmabelgium.be\" class=\"button secondary is-secondary\" >\n\t\t<span>Cliquez ici et envoyez-nous un e-mail<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-7051981 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1633936575 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1453826790 {\n  padding-top: 4vw;\n  padding-bottom: 4vw;\n}\n#section_1453826790 .section-bg-overlay {\n  background-color: rgba(0, 0, 0, 0.68);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1978397650\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse\" style=\"max-width:1144px\" id=\"row-2081177694\">\n\n\t<div id=\"col-1000747064\" class=\"col vertical medium-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-2041225202\">\n\n\t<div id=\"col-1962383892\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Sch\u00e9ma<\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1962383892 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1000747064 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1077914573\" class=\"col medium-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-596864398\">\n\n\t<div id=\"col-1709533031\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>L\u2019audit de performance num\u00e9rique est ax\u00e9 sur les \u00e9l\u00e9ments suivants de la strat\u00e9gie de marketing num\u00e9rique:<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1709533031 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-902710998\">\n\n\t<div id=\"col-936522760\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #pre\" data-bullet=\"true\" data-link=\"#pre\" data-title=\"Port\u00e9e (organique, owned et paid)\"><a name=\"pre\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;color:rgb(243, 210, 41);\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>Quels canaux sont d\u00e9ploy\u00e9s ? Comment sont-ils contr\u00f4l\u00e9s et factur\u00e9s s\u00e9par\u00e9ment ? Sur la base de quels crit\u00e8res ? Sont-ils toujours \u00e0 jour ? Le mix des canaux tient-il la route ? Nous passons minutieusement tous les canaux au crible.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-936522760 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1067683638\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #asrp\" data-bullet=\"false\" data-link=\"#asrp\" data-title=\"Architecture de la strat\u00e9gie, des ressources (technologie), des processus\"><a name=\"asrp\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;color:rgb(243, 210, 41);\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>Quels outils sont utilis\u00e9s pour les canaux num\u00e9riques ? Comment l\u2019information est-elle pr\u00e9sent\u00e9e et consomm\u00e9e ? Comment les donn\u00e9es des diff\u00e9rents canaux sont-elles utilis\u00e9es pour d\u2019autres canaux ? L\u2019approche actuelle est-elle encore conforme au march\u00e9 ? Quels outils marketing en ligne la concurrence emploie-t-elle ?<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1067683638 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-24922529\">\n\n\t<div id=\"col-1401891924\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1795388373\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1795388373 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #oaica\" data-bullet=\"false\" data-link=\"#oaica\" data-title=\"Organisation (approche int\u00e9gr\u00e9e du c\u00f4t\u00e9 du client et de l\u2019agence)\"><a name=\"oaica\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;color:rgb(243, 210, 41);\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>les accords pris entre l\u2019agence et le client sont-ils toujours \u00e0 jour ? Quand ont-ils \u00e9t\u00e9 contr\u00f4l\u00e9s pour la derni\u00e8re fois ? Les \u00e9quipes disposent-elles d\u2019outils et de formations pour relever les d\u00e9fis actuels du march\u00e9 ? L\u2019agence fonctionne-t-elle de mani\u00e8re transparente selon les normes actuelles ? L\u2019\u00e9quipe publicitaire est-elle outill\u00e9e pour maximiser le rendement des investissements num\u00e9riques ?<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1401891924 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-835545725\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-305948152\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-305948152 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #mr\" data-bullet=\"false\" data-link=\"#mr\" data-title=\"Mesure et reporting (KPI et performance)\"><a name=\"mr\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;color:rgb(243, 210, 41);\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>sur la base de quels objectifs et outils les r\u00e9sultats sont-ils suivis et \u00e9valu\u00e9s ?<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-835545725 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-291921314\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-291921314 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse\"  id=\"row-1234659067\">\n\n\t<div id=\"col-2025445900\" class=\"col medium-9 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #lr\" data-bullet=\"false\" data-link=\"#lr\" data-title=\"Les r\u00e9sultats\"><a name=\"lr\"><\/a><\/span>\n\n\t\t<div class=\"icon-box featured-box svg icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img has-icon-bg\" style=\"width: 32px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"border-width:2px;color:rgb(243, 210, 41);\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/check-solid.svg\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n<p>Les canaux num\u00e9riques favorisent-ils la conversion en termes d\u2019objectifs commerciaux ?<\/p>\n<p><strong>Gr\u00e2ce \u00e0 notre exp\u00e9rience, nous jouissons d\u2019une excellente position sur le march\u00e9 num\u00e9rique. Nous suivons de pr\u00e8s les \u00e9volutions dynamiques des m\u00e9dias num\u00e9riques pour continuer \u00e0 informer nos clients \u00e0 propos des derniers d\u00e9veloppements. fma est le partenaire par excellence pour le contr\u00f4le de votre volet num\u00e9rique !<\/strong><\/p>\n<a href=\"\/fr\/nos-services\/#adpn\" class=\"button secondary is-link lowercase\" >\n\t<i class=\"icon-angle-left\" aria-hidden=\"true\"><\/i>\t<span>Retour \u00e0 nos services<\/span>\n\t<\/a>\n\n<a href=\"mailto:geert@fmabelgium.be\" class=\"button secondary is-secondary lowercase\" >\n\t\t<span>Envoyez-nous un e-mail<\/span>\n\t<i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-2025445900 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1077914573 > .col-inner {\n  padding: 0 2vw;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1978397650 {\n  padding-top: 8vw;\n  padding-bottom: 8vw;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":648,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-688","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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