{"id":1352,"date":"2025-01-23T16:35:28","date_gmt":"2025-01-23T15:35:28","guid":{"rendered":"https:\/\/fmabelgium.be\/fr\/?p=1352"},"modified":"2025-01-23T16:35:28","modified_gmt":"2025-01-23T15:35:28","slug":"fma-belgium-lance-un-outil-devaluation-des-agences-medias","status":"publish","type":"post","link":"https:\/\/fmabelgium.be\/fr\/blog\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\/","title":{"rendered":"fma Belgium lance un outil d&#8217;\u00e9valuation des agences m\u00e9dias"},"content":{"rendered":"<p>fma Belgium annonce le lancement de Harmony, un outil d\u2019\u00e9valuation des agences m\u00e9dia sp\u00e9cifiquement con\u00e7u pour aider les annonceurs et les sp\u00e9cialistes du marketing \u00e0 \u00e9valuer leur(s) partenaire(s) m\u00e9dia plus correctement et plus objectivement. Dans un souci de transparence, de valeur ajout\u00e9e et de qualit\u00e9 du paysage m\u00e9dia, Harmony offre une approche compl\u00e8te et de qualit\u00e9 pour \u00e9valuer les principaux \u00e9l\u00e9ments garants de collaborations optimales entre les annonceurs et les agences.<\/p>\n<p>Article complet:<br \/>\n<a href=\"https:\/\/fmabelgium.be\/fr\/wp-content\/uploads\/sites\/3\/Harmony.docx\">Harmony<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>fma Belgium annonce le lancement de Harmony, un outil d\u2019\u00e9valuation des agences m\u00e9dia sp\u00e9cifiquement con\u00e7u pour aider les annonceurs et les sp\u00e9cialistes du marketing \u00e0 \u00e9valuer leur(s) partenaire(s) m\u00e9dia plus correctement et plus objectivement. Dans un souci de transparence, de valeur ajout\u00e9e et de qualit\u00e9 du paysage m\u00e9dia, Harmony offre une approche compl\u00e8te et de [&#8230;]\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1352","post","type-post","status-publish","format-standard","hentry","category-geen-categorie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>fma Belgium lance un outil d&#039;\u00e9valuation des agences m\u00e9dias - fma Belgium France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmabelgium.be\/fr\/blog\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"fma Belgium lance un outil d&#039;\u00e9valuation des agences m\u00e9dias - fma Belgium France\" \/>\n<meta property=\"og:description\" content=\"fma Belgium annonce le lancement de Harmony, un outil d\u2019\u00e9valuation des agences m\u00e9dia sp\u00e9cifiquement con\u00e7u pour aider les annonceurs et les sp\u00e9cialistes du marketing \u00e0 \u00e9valuer leur(s) partenaire(s) m\u00e9dia plus correctement et plus objectivement. Dans un souci de transparence, de valeur ajout\u00e9e et de qualit\u00e9 du paysage m\u00e9dia, Harmony offre une approche compl\u00e8te et de [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fmabelgium.be\/fr\/blog\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\/\" \/>\n<meta property=\"og:site_name\" content=\"fma Belgium France\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-23T15:35:28+00:00\" \/>\n<meta name=\"author\" content=\"leanne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"leanne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\\\/\"},\"author\":{\"name\":\"leanne\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/#\\\/schema\\\/person\\\/2c287ab65788c07041d4349736b484fb\"},\"headline\":\"fma Belgium lance un outil d&#8217;\u00e9valuation des agences m\u00e9dias\",\"datePublished\":\"2025-01-23T15:35:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\\\/\"},\"wordCount\":96,\"articleSection\":[\"Geen categorie\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\\\/\",\"url\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\\\/\",\"name\":\"fma Belgium lance un outil d'\u00e9valuation des agences m\u00e9dias - fma Belgium France\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/#website\"},\"datePublished\":\"2025-01-23T15:35:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/#\\\/schema\\\/person\\\/2c287ab65788c07041d4349736b484fb\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"fma Belgium lance un outil d&#8217;\u00e9valuation des agences m\u00e9dias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/\",\"name\":\"fma Belgium France\",\"description\":\"Uw kritische media- en marketingpartner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/#\\\/schema\\\/person\\\/2c287ab65788c07041d4349736b484fb\",\"name\":\"leanne\",\"url\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/author\\\/leanne\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"fma Belgium lance un outil d'\u00e9valuation des agences m\u00e9dias - fma Belgium France","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fmabelgium.be\/fr\/blog\/fma-belgium-lance-un-outil-devaluation-des-agences-medias\/","og_locale":"fr_FR","og_type":"article","og_title":"fma Belgium lance un outil d'\u00e9valuation des agences m\u00e9dias - fma Belgium France","og_description":"fma Belgium annonce le lancement de Harmony, un outil d\u2019\u00e9valuation des agences m\u00e9dia sp\u00e9cifiquement con\u00e7u pour aider les annonceurs et les sp\u00e9cialistes du marketing \u00e0 \u00e9valuer leur(s) partenaire(s) m\u00e9dia plus correctement et plus objectivement. 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