{"id":961,"date":"2019-12-11T09:30:12","date_gmt":"2019-12-11T08:30:12","guid":{"rendered":"https:\/\/fmabelgium.be\/fr\/?p=961"},"modified":"2022-01-09T17:15:08","modified_gmt":"2022-01-09T16:15:08","slug":"pitch-voo-semetis-dentsu-face-a-reprise-by-initiative","status":"publish","type":"post","link":"https:\/\/fmabelgium.be\/fr\/blog\/pitch-voo-semetis-dentsu-face-a-reprise-by-initiative\/","title":{"rendered":"Pitch VOO : Semetis-Dentsu face \u00e0 Reprise by Initiative"},"content":{"rendered":"

On connait d\u00e9sormais les finalistes de la comp\u00e9tition m\u00e9dia lanc\u00e9e par VOO\u00a0: il s\u2019agit d\u2019une part de l\u2019alliance – \u00e9tonnante – form\u00e9e par Dentsu Aegis Network (partenaire actuel de VOO) et le pure player Semetis, filiale d\u2019Omnicom Media Group, et d’autre part, l’ensemble “Reprise by Initiative”, symbolisant l\u2019union entre l’agence de performance marketing et l’agence m\u00e9dia d’IPG Mediabrands.<\/p>\n

La suite du pitch, pilot\u00e9 par fma pour rappel, consistera en trois exercices portant sur une campagne on-off, une campagne de pure performance et une campagne B2B.<\/p>\n

La d\u00e9cision finale est attendue pour fin f\u00e9vrier avec impl\u00e9mentation pour d\u00e9but avril, comme nous l’a confirm\u00e9 Jacques Ohn, Marcom Media Manager de VOO.<\/p>\n

 <\/p>\n

MM – 11\/12\/2019<\/p>\n","protected":false},"excerpt":{"rendered":"

On connait d\u00e9sormais les finalistes de la comp\u00e9tition m\u00e9dia lanc\u00e9e par VOO\u00a0: il s\u2019agit d\u2019une part de l\u2019alliance – \u00e9tonnante – form\u00e9e par Dentsu Aegis Network (partenaire actuel de VOO) et le pure player Semetis, filiale d\u2019Omnicom Media Group, et d’autre part, l’ensemble “Reprise by Initiative”, symbolisant l\u2019union entre l’agence de performance marketing et l’agence […]\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-961","post","type-post","status-publish","format-standard","hentry","category-persberichten"],"yoast_head":"\nPitch VOO : Semetis-Dentsu face \u00e0 Reprise by Initiative - fma Belgium France<\/title>\n<meta name=\"description\" content=\"Les finalistes du concours m\u00e9dia de VOO ont \u00e9t\u00e9 annonc\u00e9s et devront endurer la suite du pitch, dirig\u00e9 par fma, qui consiste en trois exercices suppl\u00e9mentaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmabelgium.be\/fr\/blog\/pitch-voo-semetis-dentsu-face-a-reprise-by-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitch VOO : Semetis-Dentsu face \u00e0 Reprise by Initiative - 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