{"id":981,"date":"2020-05-26T09:29:28","date_gmt":"2020-05-26T07:29:28","guid":{"rendered":"https:\/\/fmabelgium.be\/fr\/?p=981"},"modified":"2021-05-26T15:02:43","modified_gmt":"2021-05-26T13:02:43","slug":"la-loterie-nationale-remet-egalement-son-media-en-jeu","status":"publish","type":"post","link":"https:\/\/fmabelgium.be\/fr\/blog\/la-loterie-nationale-remet-egalement-son-media-en-jeu\/","title":{"rendered":"La Loterie Nationale remet \u00e9galement son m\u00e9dia en jeu"},"content":{"rendered":"

MM – 26\/05\/2020<\/p>\n

Comme annonc\u00e9, parall\u00e8lement \u00e0 son pitch cr\u00e9atif, La Loterie Nationale confirme son pitch m\u00e9dia (strat\u00e9gie, planning et buying). L’appel d’offres pr\u00e9cise que la date limite pour la soumission des dossiers est fix\u00e9e au 31 juillet.<\/p>\n

L’exercice est men\u00e9 avec fma. Le nouveau contrat devrait d\u00e9buter au plus t\u00f4t en janvier et au plus tard en juin 2021, tenant compte de l’\u00e9volution de la crise actuelle. Pour rappel, le m\u00e9dia de La Loterie Nationale transite depuis plus de 10 ans par Initiative (IPG Mediabrands).<\/p>\n","protected":false},"excerpt":{"rendered":"

MM – 26\/05\/2020 Comme annonc\u00e9, parall\u00e8lement \u00e0 son pitch cr\u00e9atif, La Loterie Nationale confirme son pitch m\u00e9dia (strat\u00e9gie, planning et buying). L’appel d’offres pr\u00e9cise que la date limite pour la soumission des dossiers est fix\u00e9e au 31 juillet. L’exercice est men\u00e9 avec fma. Le nouveau contrat devrait d\u00e9buter au plus t\u00f4t en janvier et au […]\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-981","post","type-post","status-publish","format-standard","hentry","category-persberichten"],"yoast_head":"\nLa Loterie Nationale remet \u00e9galement son m\u00e9dia en jeu - fma Belgium France<\/title>\n<meta name=\"description\" content=\"En plus de son pitch cr\u00e9atif, la Loterie Nationale organisera \u00e9galement un concours m\u00e9dia (strat\u00e9gie m\u00e9dia, planification m\u00e9dia et achat m\u00e9dia).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmabelgium.be\/fr\/blog\/la-loterie-nationale-remet-egalement-son-media-en-jeu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Loterie Nationale remet \u00e9galement son m\u00e9dia en jeu - fma Belgium France\" \/>\n<meta property=\"og:description\" content=\"En plus de son pitch cr\u00e9atif, la Loterie Nationale organisera \u00e9galement un concours m\u00e9dia (strat\u00e9gie m\u00e9dia, planification m\u00e9dia et achat m\u00e9dia).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fmabelgium.be\/fr\/blog\/la-loterie-nationale-remet-egalement-son-media-en-jeu\/\" \/>\n<meta property=\"og:site_name\" content=\"fma Belgium France\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-26T07:29:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-26T13:02:43+00:00\" \/>\n<meta name=\"author\" content=\"eline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"eline\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/la-loterie-nationale-remet-egalement-son-media-en-jeu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/la-loterie-nationale-remet-egalement-son-media-en-jeu\\\/\"},\"author\":{\"name\":\"eline\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/#\\\/schema\\\/person\\\/8439b20df3f63f03eea795525e6f7d9c\"},\"headline\":\"La Loterie Nationale remet \u00e9galement son m\u00e9dia en jeu\",\"datePublished\":\"2020-05-26T07:29:28+00:00\",\"dateModified\":\"2021-05-26T13:02:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/la-loterie-nationale-remet-egalement-son-media-en-jeu\\\/\"},\"wordCount\":104,\"articleSection\":[\"Persberichten\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/la-loterie-nationale-remet-egalement-son-media-en-jeu\\\/\",\"url\":\"https:\\\/\\\/fmabelgium.be\\\/fr\\\/blog\\\/la-loterie-nationale-remet-egalement-son-media-en-jeu\\\/\",\"name\":\"La Loterie Nationale remet \u00e9galement son m\u00e9dia en jeu - 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