{"id":987,"date":"2020-05-28T09:05:46","date_gmt":"2020-05-28T07:05:46","guid":{"rendered":"https:\/\/fmabelgium.be\/fr\/?p=987"},"modified":"2022-01-09T17:15:57","modified_gmt":"2022-01-09T16:15:57","slug":"toyota-lexus-remet-tous-ses-budgets-en-jeu-avec-pragmatic-2","status":"publish","type":"post","link":"https:\/\/fmabelgium.be\/fr\/blog\/toyota-lexus-remet-tous-ses-budgets-en-jeu-avec-pragmatic-2\/","title":{"rendered":"Toyota\/Lexus remet tous ses budgets en jeu avec Pragmatic"},"content":{"rendered":"<p><span style=\"font-size: 100%\">MM &#8211; 28\/05\/2020<\/span><\/p>\n<p><span style=\"font-size: 100%\">Le groupe Toyota\/Lexus confirme la tenue d\u2019un pitch impliquant les relations avec toutes ses agences belges. La r\u00e9flexion est n\u00e9e en f\u00e9vrier dernier d\u2019un exercice sur son mod\u00e8le op\u00e9rationnel qui portait sur la coop\u00e9ration et l&#8217;interaction de ses agences, la mise en ad\u00e9quation de leurs modes de fonctionnement avec les siennes, l&#8217;organisation de ses services marketing et communication ainsi que\u2026 son \u00e9cosyst\u00e8me. Le mot est l\u00e2ch\u00e9.<\/span><\/p>\n<p><span style=\"font-size: 100%\">Pour le coup, l\u2019annonceur s\u2019est adjoint les services conjugu\u00e9s de PitchPoint et fma, ou plus pr\u00e9cis\u00e9ment d&#8217;une structure ad hoc, baptis\u00e9e Pragmatic. Comme l&#8217;explique Martine Ballegeer, Partner de PitchPoint, le client attend id\u00e9alement qu&#8217;une agence cr\u00e9ative prenne le lead et s&#8217;entoure de partenaires sp\u00e9cialis\u00e9s pour les volets m\u00e9dia, SoMe, aftersales ou fleet.<\/span><\/p>\n<p><span style=\"font-size: 100%\">Les agences actuelles de Toyota\/Lexus sont convi\u00e9es \u00e0 l&#8217;exercice. Il s&#8217;agit principalement de Happiness pour les budgets cr\u00e9atifs de Toyota, Darwin pour ceux de Lexus, Pivott pour le Social Media des deux marques, Wavemaker pour le m\u00e9dia, ainsi que AnythingEls, principalement pour les services apr\u00e8s-vente et le fleet.<\/span><\/p>\n<p><span style=\"font-size: 100%\">Les mots cl\u00e9s sont transversalit\u00e9, 360, int\u00e9gration, digitalisation et efficacit\u00e9s. Toyota\/Lexus indique en effet vouloir relever le d\u00e9fi de mieux int\u00e9grer toutes les activit\u00e9s marcom afin de renforcer la force de ses marques et la conversion. Parall\u00e8lement \u00e0 une r\u00e9organisation interne, l&#8217;objectif serait de privil\u00e9gier une collaboration forte avec sa future agence de communication marketing dans un v\u00e9ritable esprit de partenariat.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MM &#8211; 28\/05\/2020 Le groupe Toyota\/Lexus confirme la tenue d\u2019un pitch impliquant les relations avec toutes ses agences belges. La r\u00e9flexion est n\u00e9e en f\u00e9vrier dernier d\u2019un exercice sur son mod\u00e8le op\u00e9rationnel qui portait sur la coop\u00e9ration et l&#8217;interaction de ses agences, la mise en ad\u00e9quation de leurs modes de fonctionnement avec les siennes, l&#8217;organisation [&#8230;]\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-987","post","type-post","status-publish","format-standard","hentry","category-persberichten"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota\/Lexus remet tous ses budgets en jeu avec Pragmatic - fma Belgium France<\/title>\n<meta name=\"description\" content=\"Le groupe Toyota\/Lexus est \u00e0 la recherche d&#039;une agence m\u00e9dia appropri\u00e9e et fait appel, entre autres, \u00e0 fma pour l\u2019aider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmabelgium.be\/fr\/blog\/toyota-lexus-remet-tous-ses-budgets-en-jeu-avec-pragmatic-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota\/Lexus remet tous ses budgets en jeu avec Pragmatic - 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