Financial Assessment

The financial assessment provides answers to all transparency problems that advertisers face. These transparency problems result from outsourcing various tasks to an external agency. Not only will the financial cash flows with their various discounts be fully analysed, but the work processes, the overall performance of the agency, compliance with the current contract as well as a clear profitability analysis (what does the agency earn from me as a customer?) will also be included in the audit.

The contract and process audit

This part analyses all processes and there is a detailed analysis of contracts

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The invoice audit

In this part, all invoices are verified. In addition, the payment behaviour of the parties is checked.

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The remuneration audit

This part involves an analysis and audit of all aspects of the remuneration in terms of correctness

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Digital Performance Audit

These days, all advertisers have the same thing on their mind: digital! How can we know and measure whether a digital campaign is working well? Should I pour more money into digital or less?

Reach

what channels are used? How are they monitored and billed separately? What criteria is this based on, and are these criteria still up-to-date? Is the channel mix appropriate?

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Architecture for strategy

what tools are used for the digital channels? How is the information presented and consumed? How is the data from the various channels used for other channels?

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Organisation

Are the agreements between the agency and client up to date, and when were they last monitored? Do the teams have the tools and training they need to cope with the challenges

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Media pitch & integrated digital pitch counseling​

In recent years, fma has become the benchmark for objective, thorough and clear advice regarding media and marketing in Belgium and the Netherlands. Small, medium-sized and large advertisers regularly call on one of fma’s specialists to answer fundamental questions and set the wheels of long-term projects in motion.

The fma-KPI model

Everything hinges on clear objectives! Every strategy or project, even the simplest projects, can only be judged as successful or not when clear Key Performance Indicators are defined in advance. This is also essential for

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Media contract negotiation

As a result of its years of experience, fma is unsurpassed when it comes to judging the strengths and weaknesses of an agency contract. We support the advertiser in providing the correct structure and formulation

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Integrated digital pitch​

fma Digital helps advertisers find the ideal digital agency capable of providing strategy, asset or platform production, media management and technology installation.

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Training and coaching

fma coaches marketing and media staff through various annual sessions at the UBA Academy, but also delivers specific in-house training.  Each training session is customised to the customers’ needs.

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