Digital Performance Audit

These days, all advertisers have the same thing on their mind: digital! How can we know and measure whether a digital campaign is working well? Should I pour more money into digital or less? Is Search useful, or does Social make the difference? What about Programmatic Buying? It seems that nothing is transparent, right? And does digital work for my business? How do I improve and integrate our digital media activities? These and many other questions have become part and parcel of fma’s work nowadays. Therefore, it is an absolute necessity for marketing staff to not only thoroughly analyse various digital elements but also to know their concrete results. As a marketer, you can only get approval for your budgets if you present clear, unambiguous and complete analyses, and clear advantages.

Method

With the DPA (Digital Performance Audit), fma is one of the few players in the market with the knowledge and skill to help advertisers make the right choices.

An fma DPA identifies problems and, after a thorough audit that leaves no stone unturned, we help to transform the observations into concrete actions.

We are persistent, because while you can shut your eyes or pretend you haven’t heard, one thing is overtly clear: marketing and media are going fully digital! So, digital has to be fully integrated into the business operation and not be done separately.

Since this digital transformation is not going to take forever, it is good business sense to update your knowledge, skills and control now. To be specific, we carry out a DPA on the basis of 650 criteria (!). Our approach has more than proven its worth for many of our customers.

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Patroon

The digital performance audit focuses on the following cornerstones of the digital marketing strategy:

what channels are used? How are they monitored and billed separately? What criteria is this based on, and are these criteria still up-to-date? Is the channel mix appropriate? We do an in-depth, individual screening of all channels.

what tools are used for the digital channels? How is the information presented and consumed? How is the data from the various channels used for other channels? Does the current approach meet the market standard? What marketing tools are competitors using?

Are the agreements between the agency and client up to date, and when were they last monitored? Do the teams have the tools and training they need to cope with the challenges of today’s market? Does the agency provide transparency, in accordance with the current standards, and is the team on the advertisers’ side equipped to optimise the returns on digital investments?

what objectives and tools are used to monitor and evaluate the results?

Are the digital channels focused on conversion in terms of brand sales objectives?

Thanks to our experience, we are in an excellent position in the digital market. We closely follow the dynamic developments in digital media so we can keep informing our customers about the most recent developments. fma is the partner for controlling your digital activities!