More and more advertisers are looking for an integrated digital agency that handles not only creation and production, but also technology and media. fma Digital Belgium is now guiding advertisers through the complex process of pitching
More interest?
When an advertiser is looking for a partner to take charge of all or part of the digital services, fma’s digital division will support it throughout the process.
More and more advertisers are looking for a single digital partner capable of offering all or some of the following services:
In concrete terms, fma Digital Belgium is involved in drawing up the pitch’s ‘long list’. This is an initial selection of potential partners who appear to be best placed to meet the advertiser’s digital needs in terms of creation, production, media and technology.
It is then up to the agencies to take part in the chemistry meeting, then the RFP (final offer including an exercise), with the other agencies selected for the short list. Throughout the process, fma Digital Belgium organizes, analyses and advises within a strict framework, with a view to keeping the advertiser as informed as possible so that (s)he can judge, evaluate and make his decision with full knowledge of the facts.
fma Digital Belgium is well placed to guide this process. With almost 15 years’ experience, it is the market leader in media pitching. In addition, the management team of Geert Debruyne, Paul Lempers and Damien Nicolas has solid expertise in digital marketing, media, data and content. Finally, over the last few months, fma Digital Belgium has developed in-depth knowledge and privileged contacts with the 30 largest digital agencies in Belgium. This database is of great value to advertisers and forms the basis of the ‘long list’ prepared for each advertiser separately.