Zaki Lahbib reinforces fma Belgium
fma Belgium brings in another senior profile with Zaki Lahbib. Lahbib leaves UBA, where he [...]
Looking for a new digital agency? fma launches integrated digital pitch
More and more advertisers are looking for an integrated digital agency that handles not only [...]
Programmatic media budget
Dear advertisers, we wish you a restful, inspiring and invigorating holiday. We hope you will [...]
In-housing
“I’m not going to read that blog post, I’ve heard enough about it!” Maybe that’s [...]
Media trends 2023
It is the time of the year when there is a lot of talk about [...]
Damien Nicolas to head up fma Digital Belgium
Belgian-Dutch media audit specialist fma has established a separatee Belgian branch to house its digital [...]
CMO versus CFO
Media investments 2023 These budget reviews are quite something. I never enjoyed them, especially not [...]
120 billion USD
Nowadays that is almost the same amount in euros, by the way. That is to [...]
The perfect storm
No, dear advertiser, we are not going to talk about Captain Billy Tyne, aka Nespresso-George [...]
Focus on digital marketing
It’s still January, dear marketer, so… yes! But as you know, at fma, we are [...]