Your media agency evaluation with Harmony

Harmony, developed by fma, is the trusted tool for advertisers seeking clear and objective evaluations of their media agencies. It provides deep insights into agency performance, transparency and collaboration, empowering advertisers to make better decisions and maximize their media investments.

Interested or want a live demo?

Click here to contact us

Evaluation of your Media Agency

Harmony has quickly become the go-to solution for advertisers seeking transparency and effectiveness in their media agency partnerships. Whether you’re a small, medium, or large advertiser, Harmony offers a comprehensive, data-driven approach to media agency evaluations. By using this tool, advertisers can gain deep insights into the performance and collaboration with their agencies, ensuring that the relationship delivers real added value.

Gone are the days of relying solely on instinct or superficial metrics. With Harmony, advertisers receive clear and objective evaluations that cover critical aspects such as media strategy, account management, execution, transparency, and results. This allows for better decision-making, improved collaboration, and long-term success in a constantly evolving media landscape.

Many advertisers have already benefited from the actionable insights Harmony provides, empowering them to align with the right agency partners for their business goals.

Key Features

  • Comprehensive Evaluation: Evaluate qualitative aspects covering 5 different categories such as delivery, ethics, responsiveness, cost&price and innovation. Categories are customizable.
  • Actionable Reports: Access a client dashboard and track your agency performances overtime. Use the integrated feedback system to engage talks with your agency.
  • Weighted categories and result: Attribute different weights to areas in need of improvement and receive a final result in %.
  • Intuitive Interface: Intuitive survey platform to quickly evaluate and register your agency evaluation.
  • 360° evaluation: In order to have a fair and complete evaluation, your agency partner will also be asked to evaluate you as a client.

How Harmony Works

  1. Simple setup: fma manages the entire process, requesting only a few inputs from you for the setup.
  2. Regular evaluations: Once configured, you can start evaluating your agency (3 to 4 times a year is recommended). ​
  3. Actionable insights: fma provides you with all necessary reports and access to the tool’s dashboard to engage in productive discussions​ with your media partner.

Get Started!

Ready to transform your agency relationships? Contact us and explore Harmony today.