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fma snack #3 traditional media agency vs pure player

Here is fma snack #3, focusing on the choice between a traditional media agency and digital agencies, the so-called “pure players”.

Have a look, enjoy and learn!

And please don’t hesitate to let us know your remarks, impressions, feelings,…

fma snack #2 ROAS
fma snack #4 how to remunerate your media agency
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