Category Archives: Artikelen
Media trends 2023
It is the time of the year when there is a lot of talk about [...]
The perfect storm
No, dear advertiser, we are not going to talk about Captain Billy Tyne, aka Nespresso-George [...]
Focus on digital marketing
It’s still January, dear marketer, so… yes! But as you know, at fma, we are [...]
Top 10 media-tips 2022
End-of-year lists, they are like a virus… But since viruses have been an integral part [...]
Facebook, què pasa?
While Frances Haugen has probably become the face of Facebook’s misery in recent weeks, this [...]
Inventory media: blessing, curse or gimmick?
The media world is buzzing with all sorts of new trends: we had Google coming [...]
L’Oréal Benelux to OMD
After a recent media pitch, L’Oréal chose OMD in the Benelux. As fma, we are [...]
You should read this, dear advertiser…
We believe it’s one of the best documented and most relevant studies of recent years: [...]
Facebook… think again
They’re coming in faster than the Corona statistics. I’m talking about the doom and gloom [...]
You’re completely missing the point, dear marketeer!
As Bob Hoffman put it. He may be blunt, but he always hits the nail [...]
- 1
- 2