Category Archives: Artikelen

Digital Ad Trust

Dear advertiser, Today, the Digital Ad Trust (DAT) was officially launched in Belgium (www.digitaladtrust.be). This is an initiative of UBA and WE MEDIA where Belgian websites are awarded a label if they comply with strict rules on ‘brand safety’, ‘viewability’, ‘ad fraud’, ‘user experience’ and ‘data protection’. It is a milestone in the fight for […]