The formula Google created to determine your ad’s position in the search results. [Formula] Ad Rank = Your Max CPC Bid x Your Quality Score. Sitelinks and use of other extensions are also factored into this equation
The formula Google created to determine your ad’s position in the search results. [Formula] Ad Rank = Your Max CPC Bid x Your Quality Score. Sitelinks and use of other extensions are also factored into this equation