When the media buying agency, its affiliates or parent receives volume discounts, compensation or other benefits from media owners (e.g., sales networks and publishers) on media buys made by the media buying agency, this is known as an AVB.
When the media buying agency, its affiliates or parent receives volume discounts, compensation or other benefits from media owners (e.g., sales networks and publishers) on media buys made by the media buying agency, this is known as an AVB.