This model is similar to the open market in terms of flexibility with regard to price and volume, but is only made available to a set of buyers that are limited in advance by the broadcasters and publishers. It requires a one-to-one relationship.
This model is similar to the open market in terms of flexibility with regard to price and volume, but is only made available to a set of buyers that are limited in advance by the broadcasters and publishers. It requires a one-to-one relationship.