Refers to media inventory purchased by a media agency using its own funds, acting as the principal in the transaction. The agency then becomes the owner of the media, eliminating the need to disclose true prices, AVBs and discounts.
Refers to media inventory purchased by a media agency using its own funds, acting as the principal in the transaction. The agency then becomes the owner of the media, eliminating the need to disclose true prices, AVBs and discounts.