L’Oréal Benelux to OMD

After a recent media pitch, L’Oréal chose OMD in the Benelux. As fma, we are [...]

You should read this, dear advertiser…

We believe it’s one of the best documented and most relevant studies of recent years: [...]

Facebook… think again

They’re coming in faster than the Corona statistics. I’m talking about the doom and gloom [...]

You’re completely missing the point, dear marketeer!

As Bob Hoffman put it. He may be blunt, but he always hits the nail [...]

A ticket to second class ​

Accenture is dead, long live media audits! Just to be clear and to avoid misunderstandings: [...]

fma snack #7 – Digital KPI setting

Here is fma snack #7, focusing on digital KPI setting. Have a look, enjoy and [...]

fma snack #6 – how to evaluate your media agency

Here is fma snack #6, focusing on how to evaluate your media agency. Have a [...]

fma snack #5 insourcing vs outsourcing

Here is fma snack #5, focusing on insourcing vs outsourcing of digital media experts. Have [...]

fma snack #4 how to remunerate your media agency

Here is fma snack #4, focusing on how to remunerate your media agency. Have a [...]

fma snack #3 traditional media agency vs pure player

Here is fma snack #3, focusing on the choice between a traditional media agency and [...]