Author Archives: leanne

Zaki Lahbib reinforces fma Belgium

fma Belgium brings in another senior profile with Zaki Lahbib. Lahbib leaves UBA, where he [...]

Looking for a new digital agency? fma launches integrated digital pitch

More and more advertisers are looking for an integrated digital agency that handles not only [...]

Programmatic media budget

Dear advertisers, we wish you a restful, inspiring and invigorating holiday. We hope you will [...]


“I’m not going to read that blog post, I’ve heard enough about it!” Maybe that’s [...]

Media trends 2023

It is the time of the year when there is a lot of talk about [...]

Damien Nicolas to head up fma Digital Belgium

Belgian-Dutch media audit specialist fma has established a separatee Belgian branch to house its digital [...]

CMO versus CFO

Media investments 2023 These budget reviews are quite something. I never enjoyed them, especially not [...]

120 billion USD

Nowadays that is almost the same amount in euros, by the way. That is to [...]